Amazon Ads new features

Amazon Advertising New Features

Amazon recently introduced some much-awaited features that will make advertisers’ jobs easier and efficient. Here’s a snapshot of some of the new features:

  1. Campaign names can now be edited.
  2. All existing campaigns in Vendors will get a default adGroup with the name adGroup1 (Name can be changed). Additional adGroups can be added to existing campaigns.
  3. The addition of negative keywords to SB campaigns is now supported.
  4. SB product targeting campaigns can be created.
  5. SB bid recommendations for keywords and PAT(Product Attribute Targeting) are now available.
  6. The monthly budget at the portfolio level will renew after each month automatically.
  7. Daily budgets at SB campaigns are now calculated as an average over a month.
  8. SD interest audience reporting is now available.
  9. SB campaigns have new metrics available for units, orders, detail page views.

These new features will be supported on the Intentwise platform soon.

About Intentwise:

Intentwise is a Chicago-based advertising technology company that helps brands, sellers and agencies amplify their Amazon advertising effectiveness. Intentwise’s industry-leading SAAS platform harnesses the power of machine learning and AI to provide impactful recommendations, diagnostics, and automation.

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