Amazon - Intentwise Blog

Intentwise blog helps brands, sellers, and agencies with crucial insights and proven strategies to help achieve success in amazon advertising.

Amazon

Sreenath ReddyMay 5, 2020

Q1 Amazon Earnings: Two data points of note for advertisers

Amazon reported earnings last week for Q1 2020. COVID-19 has…

Technology

Raghu KashyapApril 30, 2020

How to Revoke Amazon Advertising API Access for 3rd Party Tools

Revoke Amazon Advertising API access from third-party tools is something that most brands/sellers or agencies forget. Many times we end up evaluating different tools and/or moving from one tool to another. One of the common things to forget in this process is NOT to remove the access you have provided to third-party tools.

Technology

Raghu KashyapApril 27, 2020

Amazon MWS API Access to Third Party Tools and Developers

Third-party Amazon platform tools can leverage Amazon MWS API to programmatically retrieve business reports, make changes to product listings and more.

Amazon Advertising

Sreenath ReddyApril 23, 2020

CTRs increased significantly over the past 4 weeks. Here is why.

We have seen a dramatic increase in the click-through-rates (CTRs) for most advertisers on the Intentwise platform. In this blog post, we will discuss the reasons why CTRs increased significantly over the past 4 weeks.

Amazon Advertising

Nisha NarayananApril 11, 2020

Amazon Launches Sponsored Display Product Targeting

Amazon Launches Sponsored Display Product Targeting. This feature helps brands reach shoppers through auto-generated ad placements that appear alongside customer reviews, shopping results pages, or on the far right side of product detail pages of similar or complementary products.

Amazon Advertising

Sreenath ReddyMarch 21, 2020

Re-Evaluating Amazon Advertising Plans because of COVID-19?

We have been in conversations with many of our clients over the past few days, and we’re seeing a broad array of scenarios in which they’re finding themselves due to Coronavirus (COVID-19). Some have seen a massive spike in sales as if we were in a holiday season. And while that’s generally good, some are running into inventory issues, mainly because factory capacity is not back to full tilt.

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