Running Out of Ad Budgets means Leaving Money on the Table

If you are running out of budgets on campaigns, you are missing out on potentially valuable Amazon advertising opportunities. Your ads stop running mid-day while your competitors pick up traffic at lower CPCs. We recommend one of two actions to be taken to avoid this:

1. If the ACOS is favorable and you have the money to spend, raise the budget to a level where you don’t run out of budgets.
2. If the ACOS is unfavorable or you don’t have the money to spend, reduce the bids. When you reduce bids, cost-per-clicks (CPC) become lower, campaigns run throughout the day, and ACOS usually gets better.

 

Read our Tip of the Week “Preserve Spend and ACOS: Pause ASINs on Deal in Auto Campaigns” to understand how to optimize your ad spend and stay within budget. 

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