December 30th, 2019
As you optimize your Amazon Advertising campaigns and tweak account structure, you can inadvertently leave ASINs/products out of manual or auto campaigns.
Identify and address gaps in ASINs between your auto and manual campaigns on a bi-weekly basis. Download the Advertised Product report, identify campaigns as manual or auto and run a pivot table to see which products are missing from each of them.
Note that if you are using the Intentwise platform, it surfaces ASIN gaps automatically under the Recommendations tab. You can view and add the appropriate missing ASINs to campaigns immediately.
Read our Tip of the Week “Preserve Spend and ACOS: Pause ASINs on Deal in Auto Campaigns” to optimize your ad spend.
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Intentwise is a Chicago-based technology company that helps brands, sellers, and agencies maximize returns from Amazon advertising spend. Intentwise’s industry-leading SaaS platform provides impactful recommendations and automation to accelerate advertising optimization while saving valuable time for advertisers.