Leverage ASINs that Show Up in Auto Campaign Search Terms

Ever wondered why you see ASINs in your auto campaign search term report, especially knowing that shoppers don’t necessarily search by ASINs?

Here is why.

When your Sponsored Product auto campaign ads show-up on a product details page, Amazon shares the ASIN of that particular product as a search term. These ASINs could be your competitor’s or your own.

You can leverage this information for optimization in a couple of ways:

Test revenue-driving competitor ASINs from your auto campaign search terms in product targeting campaigns.
Negative match ASINs that are consuming spend but underperforming.

Read our Tip of the Week “You Could be Missing ASINs in Your Campaigns” to address gaps in ASINs in your auto and manual campaigns.

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About Intentwise:

Intentwise is a Chicago-based technology company that helps brands, sellers, and agencies maximize returns from Amazon advertising spend. Intentwise’s industry-leading SaaS platform provides impactful recommendations and automation to accelerate advertising optimization while saving valuable time for advertisers.

2 replies

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Peter Paulson says:
November 9, 2019 at 4:38 AM

How do you negative target an ASIN? I don’t believe this is how Amazon’s ad server works…
Reply
- Intentwise says:
  November 23, 2019 at 11:46 AM
  
  Peter,
  
  Amazon allows you to negative match ASINs within Auto campaigns. You can add an ASIN as negative within the auto campaign to prevent your ads from showing up.
  Reply