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Amazon recently launched Sponsored Display, a new self-service, pay-per-click (PPC) advertising option that helps Amazon sellers grow their business by reaching relevant audiences both on and off Amazon. Sponsored Display ads empower advertisers of all sizes to expand their reach and reengage customers with display advertising that is easy to create and manage.
Sponsored Display Ads are a good choice for any brand that aims to increase brand/product awareness and demand across the web by reaching the right audiences for its business, including those who are not actively shopping on Amazon.
With Sponsored Display ads you can:
While setting your campaign performance targets, remember that Sponsored Display ads have high impressions and, therefore, will not have high conversion rates. However, the relatively low cost of this ad type and the gains in brand visibility and re-targeting opportunities more than make up for the low conversion rates.
1. Select your targeting strategy (audience or products)
Vendors:
Sellers:
2. Set your bid and daily budget
3. Choose the products to promote
4. An ad is automatically created and will appear on or off Amazon, depending on the targeting strategy.
Read our post “Amazon Launches Sponsored Display Product Targeting” to understand why you should be leveraging this new feature today.
Intentwise is a Chicago-based technology company that helps brands, sellers, and agencies maximize returns from Amazon advertising spend. Intentwise’s industry-leading SaaS platform provides impactful recommendations and automation to accelerate advertising optimization while saving valuable time for advertisers.
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