Amazon Advertising News, Strategies, and Techniques

Learn about new features, strategies and execution best practices in Amazon Advertising

Amazon Advertising
Amazon Quarterly earnings Q1 -2020
In this blog post, we will discuss the two data points of note for advertisers related to the Amazon Q1 2020 earnings report. In this context, we looked for data points that could shed some light on what to expect going forward.
Technology
Revoke Amazon Ad API access
Revoke Amazon Advertising API access from third-party tools is something that most brands/sellers or agencies forget. Many times we end up evaluating different tools and/or moving from one tool to another. One of the common things to forget in this process is NOT to remove the access you have provided to third-party tools.
Amazon Advertising
CTR Spike Amazon Ads
We have seen a dramatic increase in the click-through-rates (CTRs) for most advertisers on the Intentwise platform. In this blog post, we will discuss the reasons why CTRs increased significantly over the past 4 weeks.
Amazon Advertising
Amazon Launches Sponsored Display Product Targeting. This feature helps brands reach shoppers through auto-generated ad placements that appear alongside customer reviews, shopping results pages, or on the far right side of product detail pages of similar or complementary products.
Amazon Advertising
We have been in conversations with many of our clients over the past few days, and we’re seeing a broad array of scenarios in which they’re finding themselves due to Coronavirus (COVID-19). Some have seen a massive spike in sales as if we were in a holiday season. And while that’s generally good, some are running into inventory issues, mainly because factory capacity is not back to full tilt.
Tip of the week
In this blog post, we will discuss keyword targeting and product targeting separation in campaigns. These targets often perform very differently from one another when it comes to advertising metrics.
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