As you optimize your Amazon Advertising campaigns throughout the year, seasonal keywords tend to get bid down or even paused in non-seasonal periods due to under-performance. Identifying such keywords and putting them back in play at appropriate times of the year is essential.
Recommendations:
1) Compare critical metrics for current versus prior year, by keyword, for the most recent time-frame, to surface such keywords.
2) Unpause and/or bid up these keywords based on what you uncover.
Read our post “Ensure Your Negative Keywords are Not Blocking Searches” to optimize your negative keyword strategy.
