Amazon reported net sales are up 40%, on the guidance of 18% to 28%. Net income is up 100% from $2.6B to $5.2B. This is despite an increase in various expenses related to COVID. The online grocery category grew by 300%. For the first time, the international segment showed an operating profit.
https://intentwise.com/blog/wp-content/uploads/2020/08/IW-Featured-Images.png 400 700 Nisha Narayanan https://intentwise.com/blog/wp-content/uploads/2020/01/intent_wise.png Nisha Narayanan2020-08-09 12:05:452020-08-26 14:36:26Amazon DSP to Engage Customers Across Shopping Funnel
The past few years have seen Amazon’s rapid rise as an advertising powerhouse. Amazon Advertising is now the third-largest digital advertising platform in the US. This growth has been powered by Amazon’s relentless efforts to build or buy advanced advertising technology to leverage its unmatched trove of customer data. The freshly updated Amazon DSP (demand-side platform) is an important part of this strategy.