Amazon advertising is a hyper-competitive space for brands and manufacturers, and it’s only intensifying. The companies that will be most successful are those that invest early on in the processes, tools, and expertise necessary to build a ...
A new feature called “Portfolios” is now available on a select few accounts within Amazon Advertising. This feature offers a smart way to group or categorize your campaigns. You can think about this as a logical grouping which provides a simple me...
One of the first steps that you, the seller, must take after hiring an agency or a technology partner to help you with your Amazon marketing is to give them access to your Amazon Seller Central account. This access is required for the partner to p...
Making Amazon Advertising work requires daily discipline coupled with a sound strategic plan. Also note that you are in the data business. The essential traits to look for in an organization for your AMS Agency are illustrated below: Mastery of AM...
Here is a compilation of common mistakes or AMS pitfalls that we have observed that derails your campaign strategy and affects your sales growth. Start by fixing these basic but high impact mistakes and get the best out of your campaigns and drive...
A+ Content is a big part of the Amazon product page. In January of this year, Amazon announced that Basic A+ Content is now free for all vendors. This means that more brands can now deliver a complete product detail page experience. Here’s a...
Managing personal data for your customers and users of your product is a big responsibility. At Intentwise we have always put security at the forefront of all that we do. We DO NOT sell any customer data that we collect as part of our website or a...
Andy is the proprietor of a mid-sized furniture company. Back in 2010, he wasn’t a listed vendor/seller on any online marketplace. His efforts to drive traffic to his website were restricted to paid keyword marketing on Google and Yahoo. Today, he...
Amazon may be expanding into online banking. The Wall Street Journal reported Monday that the e-commerce giant is in early talks with financial institutions to build a “checking-account-like” product for its customers. The move is bein...
Amazon Marketing Services announced a new feature update for Vendors using the Vendor Central account. This update makes the process of creating a new Promo Code much easier. To create a new promo code, go to Merchandising > Create a Promotion ...
