Amazon reported earnings for Q3 2020 yesterday. Here are a few key highlights: Net sales up 37%, Advertising & 3P Services the primary growth drivers Amazon’s net sales were up 37% to $96.1B. Advertising and 3P services were the top growth drivers. Physical store sales have declined as expected. Advertising revenue grew by 49% Advertising […]
Amazon recently announced that Prime Day 2020 will run on October 13 and 14. Here are 5 last-minute items to keep in mind. Avoid running out of budgets, Avoid basic misses: Products, Keywords, Product Targets., Avoid run-away spend in auto campaigns., Raise bids on keywords that are important to you, Protect your brand term, but to a limit
https://intentwise.com/blog/wp-content/uploads/2020/10/Amazon-Prime-Day-2020-Advertising-Strategy.png400700Raghu Kashyaphttps://intentwise.com/blog/wp-content/uploads/2020/01/intent_wise.pngRaghu Kashyap2020-10-10 18:10:572020-10-26 18:02:21Amazon Prime Day 2020 Dos and Don’ts For Advertisers
Research on video marketing trends shows that 87% of businesses use video as a marketing tool. Video ads constitute 42% of the total types of video content produced.
It’s no surprise then that Amazon introduced a new feature called Sponsored Brands video ads (SB+V) in 2019 as part of its Sponsored Brands campaign offering to boost brand visibility and awareness.
https://intentwise.com/blog/wp-content/uploads/2020/08/IW-Featured-Images-1.png400700Anjani Bandaruhttps://intentwise.com/blog/wp-content/uploads/2020/01/intent_wise.pngAnjani Bandaru2020-10-02 11:50:032020-10-26 18:07:54A Guide to Leveraging Amazon Sponsored Brands Video
Amazon reported net sales are up 40%, on the guidance of 18% to 28%. Net income is up 100% from $2.6B to $5.2B. This is despite an increase in various expenses related to COVID. The online grocery category grew by 300%. For the first time, the international segment showed an operating profit.
The past few years have seen Amazon’s rapid rise as an advertising powerhouse. Amazon Advertising is now the third-largest digital advertising platform in the US. This growth has been powered by Amazon’s relentless efforts to build or buy advanced advertising technology to leverage its unmatched trove of customer data.
https://intentwise.com/blog/wp-content/uploads/2020/08/IW-Featured-Images.png400700Nisha Narayananhttps://intentwise.com/blog/wp-content/uploads/2020/01/intent_wise.pngNisha Narayanan2020-08-09 12:05:452020-10-26 18:08:56Amazon DSP to Engage Customers Across Shopping Funnel
One of the challenges of dealing with Big Data is to ensure data consistency across data sources. When working with Big Data, most platforms would likely be working across multiple databases, and, as anyone dealing with replication across data sources knows, there are several challenges involved in the replication. Consequently, verifying consistency is very important.
https://intentwise.com/blog/wp-content/uploads/2020/05/dblink1.png8961716Raghavendra Seshadrihttps://intentwise.com/blog/wp-content/uploads/2020/01/intent_wise.pngRaghavendra Seshadri2020-06-05 12:59:472020-11-27 17:36:33Ensure Data Consistency Between Databases with dblink
In this blog post, we will discuss the two data points of note for advertisers related to the Amazon Q1 2020 earnings report. In this context, we looked for data points that could shed some light on what to expect going forward.
https://intentwise.com/blog/wp-content/uploads/2020/05/Amazon-Quarterly-earnings-Q1-2020.jpg400700Sreenath Reddyhttps://intentwise.com/blog/wp-content/uploads/2020/01/intent_wise.pngSreenath Reddy2020-05-05 09:11:412020-08-20 17:25:44Q1 Amazon Earnings: Two data points of note for advertisers
Revoke Amazon Advertising API access from third-party tools is something that most brands/sellers or agencies forget. Many times we end up evaluating different tools and/or moving from one tool to another. One of the common things to forget in this process is NOT to remove the access you have provided to third-party tools.
https://intentwise.com/blog/wp-content/uploads/2020/04/revoke-amazon-ad-api-access.jpg6671000Raghu Kashyaphttps://intentwise.com/blog/wp-content/uploads/2020/01/intent_wise.pngRaghu Kashyap2020-04-30 12:32:162020-08-22 00:04:56How to Revoke Amazon Advertising API Access for 3rd Party Tools
Third-party Amazon platform tools can leverage Amazon MWS API to programmatically retrieve business reports, make changes to product listings and more.
https://intentwise.com/blog/wp-content/uploads/2020/04/Amazon-MWS-API-scaled-e1591786219899.jpg17082560Raghu Kashyaphttps://intentwise.com/blog/wp-content/uploads/2020/01/intent_wise.pngRaghu Kashyap2020-04-27 23:20:522020-07-31 12:14:35Amazon MWS API Access to Third Party Tools and Developers
We have seen a dramatic increase in the click-through-rates (CTRs) for most advertisers on the Intentwise platform. In this blog post, we will discuss the reasons why CTRs increased significantly over the past 4 weeks.
https://intentwise.com/blog/wp-content/uploads/2020/04/CTR-Spike-Amazon-Ads.jpg400700Sreenath Reddyhttps://intentwise.com/blog/wp-content/uploads/2020/01/intent_wise.pngSreenath Reddy2020-04-23 02:49:112020-08-25 22:14:01CTRs increased significantly over the past 4 weeks. Here is why.
Amazon Launches Sponsored Display Product Targeting. This feature helps brands reach shoppers through auto-generated ad placements that appear alongside customer reviews, shopping results pages, or on the far right side of product detail pages of similar or complementary products.
We have been in conversations with many of our clients over the past few days, and we’re seeing a broad array of scenarios in which they’re finding themselves due to Coronavirus (COVID-19). Some have seen a massive spike in sales as if we were in a holiday season. And while that’s generally good, some are running into inventory issues, mainly because factory capacity is not back to full tilt.
https://intentwise.com/blog/wp-content/uploads/2020/03/corona-3.jpg8001400Sreenath Reddyhttps://intentwise.com/blog/wp-content/uploads/2020/01/intent_wise.pngSreenath Reddy2020-03-21 00:54:412020-11-13 17:40:16Re-Evaluating Amazon Advertising Plans because of COVID-19?
In this blog post, we will discuss keyword targeting and product targeting separation in campaigns. These targets often perform very differently from one another when it comes to advertising metrics.
https://intentwise.com/blog/wp-content/uploads/2020/02/TOW-PT-KT-Separationv2.jpg8001400Sreenath Reddyhttps://intentwise.com/blog/wp-content/uploads/2020/01/intent_wise.pngSreenath Reddy2020-02-11 23:58:382020-11-27 17:36:50Keyword and Product Targeting Separation in Campaigns
Amazon 2020-Q3 Earnings Highlights
Amazon reported earnings for Q3 2020 yesterday. Here are a few key highlights: Net sales up 37%, Advertising & 3P Services the primary growth drivers Amazon’s net sales were up 37% to $96.1B. Advertising and 3P services were the top growth drivers. Physical store sales have declined as expected. Advertising revenue grew by 49% Advertising […]