RECENT BLOG POSTS

Amazon
Amazon 2020 Q3 Earnings Highlights
Amazon reported earnings for Q3 2020 yesterday.  Here are a…
Amazon
Amazon Prime Day 2020 Advertising Strategy
Amazon recently announced that Prime Day 2020 will run on October 13 and 14. Here are 5 last-minute items to keep in mind. Avoid running out of budgets, Avoid basic misses: Products, Keywords, Product Targets., Avoid run-away spend in auto campaigns., Raise bids on keywords that are important to you, Protect your brand term, but to a limit
Amazon Advertising
Image representing Amazon Sponsored Brands Video
Research on video marketing trends shows that 87% of businesses use video as a marketing tool. Video ads constitute 42% of the total types of video content produced. It’s no surprise then that Amazon introduced a new feature called Sponsored Brands video ads (SB+V) in 2019 as part of its Sponsored Brands campaign offering to boost brand visibility and awareness.
Amazon
Q2 Earning Highlights
Amazon reported net sales are up 40%, on the guidance of 18% to 28%. Net income is up 100% from $2.6B to $5.2B. This is despite an increase in various expenses related to COVID.  The online grocery category grew by 300%. For the first time, the international segment showed an operating profit. 
Amazon Advertising
Image representing Amazon demand-side platform (DSP)
The past few years have seen Amazon’s rapid rise as an advertising powerhouse. Amazon Advertising is now the third-largest digital advertising platform in the US. This growth has been powered by Amazon’s relentless efforts to build or buy advanced advertising technology to leverage its unmatched trove of customer data.
Technology
DB link
One of the challenges of dealing with Big Data is to ensure data consistency across data sources. When working with Big Data, most platforms would likely be working across multiple databases, and, as anyone dealing with replication across data sources knows, there are several challenges involved in the replication. Consequently, verifying consistency is very important.
Amazon
Amazon Quarterly earnings Q1 -2020
In this blog post, we will discuss the two data points of note for advertisers related to the Amazon Q1 2020 earnings report. In this context, we looked for data points that could shed some light on what to expect going forward.
Technology
Revoke Amazon Ad API access
Revoke Amazon Advertising API access from third-party tools is something that most brands/sellers or agencies forget. Many times we end up evaluating different tools and/or moving from one tool to another. One of the common things to forget in this process is NOT to remove the access you have provided to third-party tools.
Technology
Amazon MWS API
Third-party Amazon platform tools can leverage Amazon MWS API to programmatically retrieve business reports, make changes to product listings and more. 
Amazon Advertising
CTR Spike Amazon Ads
We have seen a dramatic increase in the click-through-rates (CTRs) for most advertisers on the Intentwise platform. In this blog post, we will discuss the reasons why CTRs increased significantly over the past 4 weeks.
Amazon Advertising
Amazon SD product targeting
Amazon Launches Sponsored Display Product Targeting. This feature helps brands reach shoppers through auto-generated ad placements that appear alongside customer reviews, shopping results pages, or on the far right side of product detail pages of similar or complementary products.
Amazon Advertising
Amazon Advertising during corona
We have been in conversations with many of our clients over the past few days, and we’re seeing a broad array of scenarios in which they’re finding themselves due to Coronavirus (COVID-19). Some have seen a massive spike in sales as if we were in a holiday season. And while that’s generally good, some are running into inventory issues, mainly because factory capacity is not back to full tilt.
/June 11, 2021

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