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Why Amazon Vendors Should Be Using Amazon Marketing Services

Andy is the proprietor of a mid-sized furniture company. Back in 2010, he wasn’t a listed vendor/seller on any online marketplace. His efforts to drive traffic to his website were restricted to paid keyword marketing on Google and Yahoo. Today, he...

Amazon

Amazon Could Be Rolling Out Banking

Amazon may be expanding into online banking. The Wall Street Journal reported Monday that the e-commerce giant is in early talks with financial institutions to build a “checking-account-like” product for its customers. The move is bein...

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AMS Feature Update: Promo Codes On Vendor Central

Amazon Marketing Services announced a new feature update for Vendors using the Vendor Central account. This update makes the process of creating a new Promo Code much easier. To create a new promo code, go to Merchandising > Create a Promotion ...

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AmazonAmazon AMS

The Rise Of Amazon Paid Search

 Within the past two decades, consumer behaviors and trends have revolutionized the ways in which brands advertise their products and drive sales. Thanks to smartphones and other mobile devices, the majority of consumers have the internet at their...

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New Sleeker Look: Amazon Retail Analytics!

Amazon today released a newer and sleeker looking UI with some additional capabilities for Retail Analytics Basic.  According to the email information received from Amazon: On March 14th, 2018, Amazon Retail Analytics (ARA) will have a single, uni...

AmazonAmazon Vendor

Feature Update — Adding Products on Vendor Central

Amazon announced a new feature update for Vendors using the Vendor Central account. The update is aimed at improving the process of viewing, managing and updating products. Users will also be able to directly search for and add existing Amazon pro...

AmazonAmazon AMS

AMS Report Enhancement

Recently Amazon released a new UI enhancement where you can now download campaign level aggregate data for the past 60 days with some level of date segmentation. The field will appear at the top right of the screen and is a dropdown field called “...

AmazonAmazon AMS

AMS Notifications

When you sign-in to AMS, you will occasionally see notification banner messages at the top of the screen. These notifications are how Amazon will notify you about key information they want you to see right away, such as running out of budgets. Vie...

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Google Academy for Ads and Adwords certification

Previously we talked about how you can earn Google Adwords certifications. Google is now moving all courses and certifications to the Academy for Ads interface. So what does this mean to you? First and foremost, all your existing and unexpired cer...

AmazonAmazon Vendor

Guide to Manage Access on Vendor Central Portal

One of the key data points that Amazon provides is in terms of sales is the reports that can be downloaded from the Amazon vendor central. If you want your technology parter or agency to help you with the sales data from within vendor central you ...