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Amazon Advertising Tip of the week - Product and Keyword targeting
In this blog post, we will discuss keyword targeting and product targeting separation in campaigns. These targets often perform very differently from one another when it comes to advertising metrics.
Tips
Amazon Advertising Tip of the week Pay attention to your seasonal keywords
In this blog post, we'll discuss the reasons why you should review and recycle seasonal keywords regularly for Amazon advertising. Identifying such keywords and putting them back in play at appropriate times of the year is essential.
Tips
Tip of the week ASINs in Auto Campaigns
Ever wondered why you see ASINs in your auto campaign search term report? Especially knowing that shoppers don’t necessarily search by ASINs?
Tips
Brand vs Non Brand keywords
We often run into accounts wherein brand keywords are combined…
Tips
Tip of the week-Negative Keyword Conflicts
Adding under-performing keywords as negatives to campaigns is essential to optimizing campaigns. Add the right keywords, and you can cut out a lot of wasted spend.
Tips
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As you optimize campaigns and explore new keywords, ensure that keywords in Sponsored Product campaigns are tested in Sponsored Brand campaigns and vice-versa.
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