Ad rotation has always been a topic of discussion among Adwords users. Google is rolling out something exciting in this space and you can read more about it in here

The right ad rotation can help you show your best ads to people looking for what you have to offer. However, it’s not always clear which rotation makes the most sense for your business. In late September, Google is simplifying ad rotation to two settings: “optimize” and “rotate indefinitely.”

Machine Learning is something we at Intentwise apply pretty much in all areas that we work on. The more attributes such as click, device, geo, keyword, search term etc.. that the algorithms use the better the model turns out. It will be interesting to see the results of these settings over the course of next few months.

At Intentwise, we provide SAAS software that helps with AMS Reporting, AMS Analytics, and AMS recommendations based on our machine learning based recommendation engine. The Intentwise AMS analytics and reporting tool will help maximize your PPC returns while optimizing spend. If you are interested in trying out the tool that supports Amazon’s AMS automation do sign up for a Trial.