Amazon reported net sales are up 40%, on the guidance of 18% to 28%. Net income is up 100% from $2.6B to $5.2B. This is despite an increase in various expenses related to COVID. The online grocery category grew by 300%. For the first time, the international segment showed an operating profit.
In this blog post, we will discuss the two data points of note for advertisers related to the Amazon Q1 2020 earnings report. In this context, we looked for data points that could shed some light on what to expect going forward.
We have seen a dramatic increase in the click-through-rates (CTRs) for most advertisers on the Intentwise platform. In this blog post, we will discuss the reasons why CTRs increased significantly over the past 4 weeks.
We have been in conversations with many of our clients over the past few days, and we’re seeing a broad array of scenarios in which they’re finding themselves due to Coronavirus (COVID-19). Some have seen a massive spike in sales as if we were in a holiday season. And while that’s generally good, some are running into inventory issues, mainly because factory capacity is not back to full tilt.
In this blog post, we will discuss keyword targeting and product targeting separation in campaigns. These targets often perform very differently from one another when it comes to advertising metrics.
In this blog post, we'll discuss the reasons why you should review and recycle seasonal keywords regularly for Amazon advertising. Identifying such keywords and putting them back in play at appropriate times of the year is essential.
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