Entries by Sreenath Reddy

Amazon Quarterly earnings Q1 -2020

Q1 Amazon Earnings: Two data points of note for advertisers

Amazon reported earnings last week for Q1 2020. COVID-19 has introduced uncertainty into the plans of many advertisers. In this context, we looked for data points that could shed some light on what to expect going forward. Below are two metrics of note: 1. Q2 – 2020 sales growth guidance between 18% and 28% Net […]

Amazon Advertising

Re-Evaluating Amazon Advertising Plans because of COVID-19?

We have been in conversations with many of our clients over the past few days, and we’re seeing a broad array of scenarios in which they’re finding themselves due to Coronavirus (COVID-19). Some have seen a massive spike in sales as if we were in a holiday season. And while that’s generally good, some are running into inventory issues, mainly because factory capacity is not back to full tilt.

Tip of the week
Amazon cyber Monday Black Friday

3 Critical Tips for Black Friday and Cyber Monday Success

Happy Thanksgiving!  We hope you find these tips helpful as we rush on to Black Friday and Cyber Monday. Here are Intentwise tips to maximize your Amazon Advertising returns during these high impact sales: Don’t run out of campaign budgets Running out of budgets on campaigns means you are leaving money on the table. We […]

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