Amazon reported earnings last week for Q1 2020. COVID-19 has introduced uncertainty into the plans of many advertisers. In this context, we looked for data points that could shed some light on what to expect going forward. Below are two metrics of note: 1. Q2 – 2020 sales growth guidance between 18% and 28% Net […]
About Sreenath Reddy
Sreenath Reddy is the Founder and CEO of Intentwise, a Chicago-based technology company that provides a state-of-the-art Amazon Advertising Optimization Platform and advanced analytics capabilities to leading brands and manufacturers worldwide.
Entries by Sreenath Reddy
We have seen a dramatic increase in the click-through-rates (CTRs) for most advertisers on the Intentwise platform. In this blog post, we will discuss the reasons why CTRs increased significantly over the past 4 weeks.
We have been in conversations with many of our clients over the past few days, and we’re seeing a broad array of scenarios in which they’re finding themselves due to Coronavirus (COVID-19). Some have seen a massive spike in sales as if we were in a holiday season. And while that’s generally good, some are running into inventory issues, mainly because factory capacity is not back to full tilt.
Competitors bidding on brand terms on Amazon Advertising has been a frequent topic of conversation with our clients over the past few days. If you have been in the world of search advertising (Google Adwords, Bing Ads, etc.), competitors bidding on your brand terms is not a new practice. There is a fancy name for […]
Happy Thanksgiving! We hope you find these tips helpful as we rush on to Black Friday and Cyber Monday. Here are Intentwise tips to maximize your Amazon Advertising returns during these high impact sales: Don’t run out of campaign budgets Running out of budgets on campaigns means you are leaving money on the table. We […]
Pulling the right levers at the right time makes all the difference between fluctuating success and a better return on your Amazon advertising spend.