Amazon recently announced that Prime Day 2020 will run on October 13 and 14. Here are 5 last-minute items to keep in mind. Avoid running out of budgets, Avoid basic misses: Products, Keywords, Product Targets., Avoid run-away spend in auto campaigns., Raise bids on keywords that are important to you, Protect your brand term, but to a limit
About Raghu Kashyap
Raghu Kashyap is the Co-Founder and CTO of Intentwise, a Chicago-based technology company that provides a state-of-the-art Amazon Advertising Optimization Platform and advanced analytics capabilities to leading brands and manufacturers worldwide. Raghu has close to 2 decades of experience in the areas of data science and large-scale data infrastructure build-out.
Entries by Raghu Kashyap
Revoke Amazon Advertising API access from third-party tools is something that most brands/sellers or agencies forget. Many times we end up evaluating different tools and/or moving from one tool to another. One of the common things to forget in this process is NOT to remove the access you have provided to third-party tools.
Third-party Amazon platform tools can leverage Amazon MWS API to programmatically retrieve business reports, make changes to product listings and more.
Amazon introduces Manager accounts in the Advertising console. This feature will enable agencies or advertisers to link all the existing and new advertising accounts together.
Amazon recently introduced some much-awaited features that will make advertisers’ jobs easier and more efficient. Here’s a snapshot of some of the new features: Campaign names can now be edited. All existing campaigns in Vendors will get a default adGroup with the name adGroup1 (Name can be changed). Additional adGroups can be added to existing […]
Amazon released a new feature a few months back which enables users to target Sponsored Ads based on Product Category A while back Sponsored Brands (formerly Headline Search Ads) were made available to sellers. With this new feature, the gap between sellers and vendors has reduced. What does this new feature mean to advertisers? With […]