Entries by Raghu Kashyap

Amazon
Amazon Prime Day 2020 Advertising Strategy

Amazon Prime Day 2020 Dos and Don’ts For Advertisers

Amazon recently announced that Prime Day 2020 will run on October 13 and 14. Here are 5 last-minute items to keep in mind. Avoid running out of budgets, Avoid basic misses: Products, Keywords, Product Targets., Avoid run-away spend in auto campaigns., Raise bids on keywords that are important to you, Protect your brand term, but to a limit

Amazon Advertising
Amazon Ads new features

Amazon Advertising New Features

Amazon recently introduced some much-awaited features that will make advertisers’ jobs easier and more efficient. Here’s a snapshot of some of the new features: Campaign names can now be edited. All existing campaigns in Vendors will get a default adGroup with the name adGroup1 (Name can be changed). Additional adGroups can be added to existing […]

Amazon Advertising
auto_manual_new_kw_prod

How to leverage Amazon Ads Product Targeting

Amazon released a new feature a few months back which enables users to target Sponsored Ads based on Product Category A while back Sponsored Brands (formerly Headline Search Ads) were made available to sellers. With this new feature, the gap between sellers and vendors has reduced. What does this new feature mean to advertisers? With […]

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