Entries by Raghu Kashyap

Amazon Advertising
Amazon Ads new features

Amazon Advertising New Features

Amazon recently introduced some much-awaited features that will make advertisers’ jobs easier and more efficient. Here’s a snapshot of some of the new features: Campaign names can now be edited. All existing campaigns in Vendors will get a default adGroup with the name adGroup1 (Name can be changed). Additional adGroups can be added to existing […]

Amazon Advertising

How to leverage Amazon Ads Product Targeting

Amazon released a new feature a few months back which enables users to target Sponsored Ads based on Product Category A while back Sponsored Brands (formerly Headline Search Ads) were made available to sellers. With this new feature, the gap between sellers and vendors has reduced. What does this new feature mean to advertisers? With […]

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