The past few years have seen Amazon’s rapid rise as an advertising powerhouse. Amazon Advertising is now the third-largest digital advertising platform in the US. This growth has been powered by Amazon’s relentless efforts to build or buy advanced advertising technology to leverage its unmatched trove of customer data. The freshly updated Amazon DSP (demand-side platform) is an important part of this strategy.
About Nisha Narayanan
Nisha is an award-winning content marketing specialist, writer and editor with more than twenty years' experience in diverse roles across different domains in the content industry. She currently handles Intentwise's content writing and corporate communication.
Entries by Nisha Narayanan
Amazon Launches Sponsored Display Product Targeting. This feature helps brands reach shoppers through auto-generated ad placements that appear alongside customer reviews, shopping results pages, or on the far right side of product detail pages of similar or complementary products.
Amazon posts share a happy mix of the best features of its platform and social media platforms that allows Amazon sellers and vendors to increase their engagement with the customers.
Amazon recently launched Sponsored Display, a new self-service, pay-per-click (PPC) advertising option that helps Amazon sellers grow their business by reaching relevant audiences both on and off Amazon. Sponsored Display ads empower advertisers of all sizes to expand their reach and reengage customers with display advertising that is easy to create and manage. Are Sponsored […]
Amazon recently launched a beta version of a new feature on Seller/Vendor Central called “Manage Your Experiments” (MYE) which allows marketers to run A/B tests on their A+ Content. This means that Amazon advertisers will now have access to hard data to quickly validate and refine their content strategies to win more customers and sales. […]
Amazon Sponsored Products is one of the most powerful advertising options for Amazon Sellers to increase the visibility and reach of individual products on the platform. A Sponsored Products ad places your product right where relevant shoppers are most likely to find it – on search results pages and product pages. What’s more, Sponsored Products […]