Entries by Nisha Narayanan

Amazon Advertising
Image representing Amazon demand-side platform (DSP)

Amazon DSP to Engage Customers Across Shopping Funnel

The past few years have seen Amazon’s rapid rise as an advertising powerhouse. Amazon Advertising is now the third-largest digital advertising platform in the US. This growth has been powered by Amazon’s relentless efforts to build or buy advanced advertising technology to leverage its unmatched trove of customer data. The freshly updated Amazon DSP (demand-side platform) is an important part of this strategy.

Amazon Advertising

Sponsored Display Ads for Brand Awareness

Amazon recently launched Sponsored Display, a new self-service, pay-per-click (PPC) advertising option that helps Amazon sellers grow their business by reaching relevant audiences both on and off Amazon. Sponsored Display ads empower advertisers of all sizes to expand their reach and reengage customers with display advertising that is easy to create and manage. Are Sponsored […]


Amazon’s new ‘Manage Your Experiments’ tool for A+ Content

Amazon recently launched a beta version of a new feature on Seller/Vendor Central called “Manage Your Experiments” (MYE) which allows marketers to run A/B tests on their A+ Content. This means that Amazon advertisers will now have access to hard data to quickly validate and refine their content strategies to win more customers and sales. […]

Amazon Advertising

A Guide to Optimizing Amazon Sponsored Products Placement

Amazon Sponsored Products is one of the most powerful advertising options for Amazon Sellers to increase the visibility and reach of individual products on the platform. A Sponsored Products ad places your product right where relevant shoppers are most likely to find it – on search results pages and product pages. What’s more, Sponsored Products […]

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