Entries by Mandy Breaker

Tip of the week
Brand vs Non Brand keywords

Don’t Mix Brand and Non-Brand Keywords in the Same Campaigns

We often run into accounts wherein brand keywords are combined with non-brand keywords in the same Amazon Advertising campaign. Brand keywords include company names as well as specific product names.  Brand and non-brand keywords perform very differently from an ACOS perspective. Brand keywords tend to have much lower ACOS compared to non-brand. When combined into […]

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