In this blog post, we will discuss keyword targeting and product targeting separation in campaigns. These targets often perform very differently from one another when it comes to advertising metrics.
About Mandy Breaker
Mandy is a marketing and strategy consultant working at Intentwise. She writes about Amazon advertising
Entries by Mandy Breaker
In this blog post, we'll discuss the reasons why you should review and recycle seasonal keywords regularly for Amazon advertising. Identifying such keywords and putting them back in play at appropriate times of the year is essential.
Ever wondered why you see ASINs in your auto campaign search term report? Especially knowing that shoppers don’t necessarily search by ASINs?
We often run into accounts wherein brand keywords are combined with non-brand keywords in the same Amazon Advertising campaign. Brand keywords include company names as well as specific product names. Brand and non-brand keywords perform very differently from an ACOS perspective. Brand keywords tend to have much lower ACOS compared to non-brand. When combined into […]
Adding under-performing keywords as negatives to campaigns is essential to optimizing campaigns. Add the right keywords, and you can cut out a lot of wasted spend.
As you optimize campaigns and explore new keywords, ensure that keywords in Sponsored Product campaigns are tested in Sponsored Brand campaigns and vice-versa.