Research on video marketing trends shows that 87% of businesses use video as a marketing tool. Video ads constitute 42% of the total types of video content produced.
It’s no surprise then that Amazon introduced a new feature called Sponsored Brands video ads (SB+V) in 2019 as part of its Sponsored Brands campaign offering to boost brand visibility and awareness.
Search terms are now available for product targeting campaigns as well. Click on the “Search terms” tab to see the targeted products. Note that this is most useful when categories are targeted. When individual products are targeted, the matched products and the product targets would be the same. Read our post “Don’t Miss Out […]
Amazon introduced broad match modifiers in Sponsored Brands a little while back. However, we have noticed that quite a few advertisers are not leveraging this new match type yet. For those of you that have experience with Google Adwords or Bing ads, you are probably familiar with broad match modifiers. If not, read on. This blog […]
It’s no news that the free availability of counterfeit products on online marketplaces is one of the top challenges that brands, consumers and ecommerce companies themselves face today. In fact, a recent investigation by the Government Accountability Office (GOA) in the US found that 43% — or nearly half – of the products bought from […]
Amazon Stores is a free, DIY service from Amazon that allows its sellers and vendors to create attractive multi-page online stores for their brands on amazon.com. Launched in 2017, Amazon Stores makes it easy for advertisers to curate content that inspires, educates, and helps shoppers discover the brand’s product selection. WHY AMAZON STORES? Amazon Stores […]
A+ Content is a big part of the Amazon product page. In January of this year, Amazon announced that Basic A+ Content is now free for all vendors. This means that more brands can now deliver a complete product detail page experience. Here’s a quick look at some specifics. What Is It Enhanced content for […]
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