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Amazon Advertising
Image representing Amazon Sponsored Brands Video

A Guide to Leveraging Amazon Sponsored Brands Video

Research on video marketing trends shows that 87% of businesses use video as a marketing tool. Video ads constitute 42% of the total types of video content produced.

It’s no surprise then that Amazon introduced a new feature called Sponsored Brands video ads (SB+V) in 2019 as part of its Sponsored Brands campaign offering to boost brand visibility and awareness.

Amazon Advertising
New Amazon Advertising Featured image

Search-Terms Now Available for Product Targeting Campaigns

Search terms are now available for product targeting campaigns as well. Click on the “Search terms” tab to see the targeted products. Note that this is most useful when categories are targeted. When individual products are targeted, the matched products and the product targets would be the same.   Read our post “Don’t Miss Out […]

Amazon Advertising
Tips Broad Match Modifiers v7

Don’t Miss Out on Broad Match Modifiers in SB Campaigns

Amazon introduced broad match modifiers in Sponsored Brands a little while back. However, we have noticed that quite a few advertisers are not leveraging this new match type yet. For those of you that have experience with Google Adwords or Bing ads, you are probably familiar with broad match modifiers. If not, read on.  This blog […]

Brand Registry Featured Image

Protect your Brand through Amazon Brand Registry

It’s no news that the free availability of counterfeit products on online marketplaces is one of the top challenges that brands, consumers and ecommerce companies themselves face today. In fact, a recent investigation by the Government Accountability Office (GOA) in the US found that 43% — or nearly half – of the products bought from […]

Amazon Advertising store

Maximize Customer Engagement and Sales with Amazon Stores

Amazon Stores is a free, DIY service from Amazon that allows its sellers and vendors to create attractive multi-page online stores for their brands on amazon.com. Launched in 2017, Amazon Stores makes it easy for advertisers to curate content that inspires, educates, and helps shoppers discover the brand’s product selection. WHY AMAZON STORES? Amazon Stores […]

Amazon Vendor
A+ Product Listing

Amazon A+ Content For Vendors: 5 Minute Lowdown

A+ Content is a big part of the Amazon product page. In January of this year, Amazon announced that Basic A+ Content is now free for all vendors. This means that more brands can now deliver a complete product detail page experience. Here’s a quick look at some specifics. What Is It Enhanced content for […]

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