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AMS Feature Update: Promo Codes On Vendor Central

Amazon Marketing Services announced a new feature update for Vendors using the Vendor Central account. This update makes the process of creating a new Promo Code much easier. To create a new promo code, go to Merchandising > Create a Promotion ...

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The Rise Of Amazon Paid Search

 Within the past two decades, consumer behaviors and trends have revolutionized the ways in which brands advertise their products and drive sales. Thanks to smartphones and other mobile devices, the majority of consumers have the internet at their...

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AMS Report Enhancement

Recently Amazon released a new UI enhancement where you can now download campaign level aggregate data for the past 60 days with some level of date segmentation. The field will appear at the top right of the screen and is a dropdown field called “...

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AMS Notifications

When you sign-in to AMS, you will occasionally see notification banner messages at the top of the screen. These notifications are how Amazon will notify you about key information they want you to see right away, such as running out of budgets. Vie...

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Bulk uploads in AMS

It has been a few weeks since the bulk operations feature was introduced in AMS. This feature lets you make mass updates easily, taking away the pain of individual changes. We would like to share a few preliminary learnings about this feature. The...

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Bulk operations now available on AMS

AMS has introduced a much awaited feature of bulk operations. What are the key things that you can now do with this new feature? Add keywords to campaigns Modify bids for keywords Creating new campaigns Adding Targeted products Performance monitor...

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Providing Amazon AMS access to your agency or Technology Partner

A common scenario that a vendor/Agency would come across is if they want someone to access their Vendor account(s). Most of the times vendors work with agencies or technology partners, usually this is done in order to either get help in managing c...

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Amazon AMS Access

Before anyone can get started working on Amazon AMS Ads the first step involved is to either create your own Vendor account or else you can request someone to give you the access to their Vendor account. There are a bunch of things that AMS Vendor...