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AmazonAmazon Advertising

Campaign Management through Amazon Advertising Portfolios

A new feature called “Portfolios” is now available on a select few accounts within Amazon Advertising. This feature offers a smart way to group or categorize your campaigns. You can think about this as a logical grouping which provides a simple me...

AmazonAmazon Seller

How to give your partners access to your Amazon Seller Central account

One of the first steps that you, the seller, must take after hiring an agency or a technology partner to help you with your Amazon marketing is to give them access to your Amazon Seller Central account. This access is required for the partner to p...

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Amazon Advertising

Three step guide to choosing an Amazon AMS Agency

Making Amazon Advertising work requires daily discipline coupled with a sound strategic plan. Also note that you are in the data business. The essential traits to look for in an organization for your AMS Agency are illustrated below: Mastery of AM...

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Amazon Advertisingfeatured

Avoid these common AMS pitfalls

Here is a compilation of common mistakes or AMS pitfalls that we have observed that derails your campaign strategy and affects your sales growth. Start by fixing these basic but high impact mistakes and get the best out of your campaigns and drive...

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AmazonAmazon Vendor

Amazon A+ Content For Vendors: 5 Minute Lowdown

A+ Content is a big part of the Amazon product page. In January of this year, Amazon announced that Basic A+ Content is now free for all vendors. This means that more brands can now deliver a complete product detail page experience. Here’s a...

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AmazonAmazon Advertisingfeatured

Why Amazon Vendors Should Be Using Amazon Marketing Services

Andy is the proprietor of a mid-sized furniture company. Back in 2010, he wasn’t a listed vendor/seller on any online marketplace. His efforts to drive traffic to his website were restricted to paid keyword marketing on Google and Yahoo. Today, he...

Amazon Pin it
Amazon

Amazon Could Be Rolling Out Banking

Amazon may be expanding into online banking. The Wall Street Journal reported Monday that the e-commerce giant is in early talks with financial institutions to build a “checking-account-like” product for its customers. The move is bein...

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Amazon AdvertisingAmazon Vendor

AMS Feature Update: Promo Codes On Vendor Central

Amazon Marketing Services announced a new feature update for Vendors using the Vendor Central account. This update makes the process of creating a new Promo Code much easier. To create a new promo code, go to Merchandising > Create a Promotion ...

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AmazonAmazon Advertisingfeatured

The Rise Of Amazon Paid Search

 Within the past two decades, consumer behaviors and trends have revolutionized the ways in which brands advertise their products and drive sales. Thanks to smartphones and other mobile devices, the majority of consumers have the internet at their...

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AmazonAmazon Vendor

New Sleeker Look: Amazon Retail Analytics!

Amazon today released a newer and sleeker looking UI with some additional capabilities for Retail Analytics Basic.  According to the email information received from Amazon: On March 14th, 2018, Amazon Retail Analytics (ARA) will have a single, uni...

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