Entries by Nisha Narayanan

Amazon Advertising

Sponsored Display Ads for Brand Awareness

Amazon recently launched Sponsored Display, a new self-service, pay-per-click (PPC) advertising option that helps Amazon sellers grow their business by reaching relevant audiences both on and off Amazon. Sponsored Display ads empower advertisers of all sizes to expand their reach and reengage customers with display advertising that is easy to create and manage. Are Sponsored […]


Amazon’s new ‘Manage Your Experiments’ tool for A+ Content

Amazon recently launched a beta version of a new feature on Seller/Vendor Central called “Manage Your Experiments” (MYE) which allows marketers to run A/B tests on their A+ Content. This means that Amazon advertisers will now have access to hard data to quickly validate and refine their content strategies to win more customers and sales. […]


A Guide to Optimizing Amazon Sponsored Products Placement

Amazon Sponsored Products is one of the most powerful advertising options for Amazon Sellers to increase the visibility and reach of individual products on the platform. A Sponsored Products ad places your product right where relevant shoppers are most likely to find it – on search results pages and product pages. What’s more, Sponsored Products […]

Amazon Global Selling

Why and How to Sell Globally on Amazon

“We were able to double our sales […and] create great brand awareness selling internationally on Amazon… without that platform we would probably never even have tried international sales… They made it very easy – they give you the information, they give you all the tools.” – Elena Castaneda, Founder and CEO, Bling Jewelry Castaneda’s is […]

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