Ever wondered why you see ASINs in your auto campaign search term report? Especially knowing that shoppers don’t necessarily search by ASINs? 

Here is why. 

When your Sponsored Product auto campaign ads show-up on a product details page, Amazon shares the ASIN of that particular product as a search term.  These ASINs could be your competitor’s or your own.

You can leverage this information for optimization in a couple of ways:

  1. Test revenue driving competitor ASINs from your auto campaign search terms in product targeting campaigns
  2. Negative match ASINs that are consuming spend, but underperforming

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About Intentwise:

Intentwise is a Chicago-based advertising technology company that helps brands, sellers and agencies amplify their Amazon advertising effectiveness. Intentwise’s industry-leading SAAS platform harnesses the power of machine learning and AI to provide impactful recommendations, diagnostics, and automation.

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