Intentwise blog helps brands, sellers, and agencies with crucial insights and proven strategies to help achieve success in amazon advertising.

Tip of the week
In this blog post, we will discuss keyword targeting and product targeting separation in campaigns. These targets often perform very differently from one another when it comes to advertising metrics.
Tip of the week
In this blog post, we'll discuss the reasons why you should review and recycle seasonal keywords regularly for Amazon advertising. Identifying such keywords and putting them back in play at appropriate times of the year is essential.
Tip of the week
Auto campaign search terms
Ever wondered why you see ASINs in your auto campaign search term report? Especially knowing that shoppers don’t necessarily search by ASINs?
Tip of the week
Adding under-performing keywords as negatives to campaigns is essential to optimizing campaigns. Add the right keywords, and you can cut out a lot of wasted spend.
Tip of the week
As you optimize campaigns and explore new keywords, ensure that keywords in Sponsored Product campaigns are tested in Sponsored Brand campaigns and vice-versa.
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