Subscribe to the Newsletter
Enter your email to learn more about Amazon Advertising.
JOIN NOW!
JOIN NOW!
Thank you! Your information has been received!
As you optimize your Amazon Advertising campaigns throughout the year, seasonal keywords tend to get bid down or even paused in non-seasonal periods due to under-performance. Identifying such keywords and putting them back in play at appropriate times of the year is essential.
Recommendations:
1) Compare critical metrics for current versus prior year, by keyword, for the most recent time-frame, to surface such keywords.
2) Unpause and/or bid up these keywords based on what you uncover.
Read our Tip of the Week “Ensure Your Negative Keywords are Not Blocking Searches” to optimize your negative keyword strategy.
To understand how to optimize your negative keyword strategy, read our post
Subscribe and receive valuable Amazon advertising tips every week.
Intentwise is a Chicago-based technology company that helps brands, sellers, and agencies maximize returns from Amazon advertising spend. Intentwise’s industry-leading SaaS platform provides impactful recommendations and automation to accelerate advertising optimization while saving valuable time for advertisers.
Leave a Reply
Want to join the discussion?Feel free to contribute!