As you optimize your Amazon Advertising campaigns throughout the year, seasonal keywords tend to get bid down or even paused in non-seasonal periods due to under-performance. Identifying such keywords and putting them back in play at appropriate times of the year is essential.


1) Compare critical metrics for current versus prior year, by keyword, for the most recent time-frame, to surface such keywords.

2) Unpause and/or bid up these keywords based on what you uncover.

Read our Tip of the Week “Ensure Your Negative Keywords are Not Blocking Searches” to optimize your negative keyword strategy.

To understand how to optimize your negative keyword strategy, read our post

Subscribe and receive valuable Amazon advertising tips every week. 

About Intentwise:

Intentwise is a Chicago-based technology company that helps brands, sellers, and agencies maximize returns from Amazon advertising spend. Intentwise’s industry-leading SaaS platform provides impactful recommendations and automation to accelerate advertising optimization while saving valuable time for advertisers.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

You have to agree to the comment policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Never miss a story from Intentwise.
Join Now!