https://intentwise.com/blog/wp-content/uploads/2020/02/TOW-PT-KT-Separationv2.jpg 800 1400 Sreenath Reddy https://intentwise.com/blog/wp-content/uploads/2020/01/intent_wise.png Sreenath Reddy2020-02-11 23:58:382020-08-22 00:02:33Keyword and Product Targeting Separation in Campaigns
In this blog post, we will discuss keyword targeting and product targeting separation in campaigns. These targets often perform very differently from one another when it comes to advertising metrics.
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In this blog post, we'll discuss the reasons why you should review and recycle seasonal keywords regularly for Amazon advertising. Identifying such keywords and putting them back in play at appropriate times of the year is essential.
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Ever wondered why you see ASINs in your auto campaign search term report? Especially knowing that shoppers don’t necessarily search by ASINs?
https://intentwise.com/blog/wp-content/uploads/2020/01/brandvsNB.jpg 698 1238 Sreenath Reddy https://intentwise.com/blog/wp-content/uploads/2020/01/intent_wise.png Sreenath Reddy2020-01-21 20:40:412020-08-21 23:56:34Don’t Mix Brand and Non-Brand Keywords in the Same Campaigns
We often run into accounts wherein brand keywords are combined…
https://intentwise.com/blog/wp-content/uploads/2020/01/TOW-Negative-Keyword-Conflicts.jpg 800 1400 Sreenath Reddy https://intentwise.com/blog/wp-content/uploads/2020/01/intent_wise.png Sreenath Reddy2020-01-13 22:24:362020-08-21 23:57:05Ensure Your Negative Keywords are Not Blocking Searches
Adding under-performing keywords as negatives to campaigns is essential to optimizing campaigns. Add the right keywords, and you can cut out a lot of wasted spend.
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As you optimize campaigns and explore new keywords, ensure that keywords in Sponsored Product campaigns are tested in Sponsored Brand campaigns and vice-versa.